Alexandra Green

Hi there! I'm Alex. Let's talk about design for performance.

 
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Who I am 

Just call me Alex! I'm a Baltimore native who is passionate about design, psychology, culture, and social good. I've also been told I was a comedian in another life. Welcome to my ePortfolio! I'm thrilled to (virtually) meet you.

In 2018 I completed my Master's of Science degree in Consumer & Design Sciences at Auburn University, where I studied consumer behavior with a focus on how customers psychologically react to the design of a product. I also explored how combinations of specific visual cues influence brand personality perceptions.

In the iconic ad campaign for Nike Air Jordan in the '80s, Mars Blackmon badgers Mike because he believes "it's gotta be the shoes." This was the inspiration behind my graduate research. Is it really true that "when you look good, you play good"? Can we link the design of our shoes to improving our athletic performance? Turns out, this might actually be the case! 

Below are some examples of my experience and research:

  • Basketball shoe product design and perceived performance enablement

  • Design elements influencing consumer delight

  • Kansei engineering methods for design

  • Plus-size women's activewear design preferences

  • Brand personality perceptions through visual cues in brand generated content

  • Enclothed cognition

  • Consumer decision-making with online intelligent agents

  • Wearable technology

Research Projects

 

Click through some of the images below to get a better idea of the research I worked on while at Auburn!

Curriculum Vitae

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While I love a good CV, I am a firm believer that a person cannot be judged by a sheet of paper. I hope my experience will encourage you to get to know me in person! 

 

Experience

Research Assistant
Auburn University
Aug 2017 to current

Teaching Assistant
Auburn University
Aug 2016 to current

Men's Merchandising Manager
J. Crew
March to Aug 2016

Luxury Sales Associate 
Coach
Sept 2012 to March 2016

E-Commerce Intern
Carter's|OshKosh B'gosh
May to July 2015

Editorial Intern
Hey Hey Gorgeous
Nov 2013 to Nov 2014

Wholesale Intern
Badgley Mischka
February 2014

 

Education

M.S. Consumer & Design Sciences
Auburn University
Fall 2016 to Spring 2018

B.S. Retail & Consumer Sciences
University of Tennessee
Fall 2011 to Fall 2015

 

Research Experience

National Science Foundation Mobile Decision Aids (MODA) Project: Fall 2017 - Present

  • Graduate Research Assistant (Principal Investigator: Dr. Veena Chattaraman)

  • Multi-study project focusing on using decision making theories to assist consumers in making ideal purchasing decisions via their mobile devices

  • Assist faculty researchers from Auburn University and the University of Florida with publications/presentations and mobile application testing

Apparel Branding Course Project: “Brand Personality on Instagram: The Impact of Brand Generated Content on Perceived Brand Personalities”, Fall 2017

  • Mixed-methods survey research using quantitative and qualitative content analysis to explore how consumers associate creative characteristics portrayed in BGC on Instagram with brand personality across multiple product and service categories

Undergraduate Research: Rocky Top Brand Extension, Fall 2015

  • Qualitative research project using multiple focus group interviews to explore student and non-student consumer perceptions related to a potential brand extension into a new market
 

Graduate Course Papers & Proposals

  • “Brand Personality on Instagram: The Impact of Brand Generated Content on Perceived Brand Personalities”
  • “Basketball Aesthetics and Perceived Performance”

  • “Influence of Body Shape and Cathexis of Plus-Size Women on Activewear Design Preferences”

  • “Attitudes and Preferences for Wearable Technology Accessories”

  • “The Transition of Basketball Sneakers from Performance Gear to Fashion Statement”

 

Awards, Honors, & Service

  • The Honor Society of Pi Kappa Phi (Upper 10% of class), Spring 2018 - current
  • International Textiles and Apparel Association Member, Spring 2017 - current
  • Finalist: Auburn University Three Minute Thesis (3MT) Competition, Fall 2017
  • First Place: Target Corporation Retail Strategy Competition, Fall 2015
  • Fashion & Compassion (fashion nonprofit trip to Uganda), October 2014
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Testimonials

Alex holds an exceptional degree of professional promise, which stems from a unique combination of her ‘leadership’ personality, self-confidence, and academic and professional achievement. When completed, I am certain that [her] research...will make significant contributions to the literature in the areas of product aesthetics, performance, and consumer behavior.
— Dr. Veena Chattaraman, Human Sciences Professor & Graduate Program Officer, Auburn University.
In the 20+ years I have been involved in higher education, I can say without a doubt, hands down, that Alex is the best graduate teaching associate that I have ever worked with. She is the all-round graduate student. She has excellent research, presentation and teaching skills. In addition, she has superb people skills with the ability to set distinct boundaries between instructor and student in very professional manner. If she is an example of our future graduate students, our profession is in great hands!
— Dr. Ann Beth Presley, Associate Professor, Auburn University.
Literally THE BEST TA Auburn has. Super sweet and helpful, makes the class very enjoyable. Willing to help students when it’s necessary- would definitely love to have you as a future TA or even a teacher.
— Global Consumer Culture undergraduate student
Alex is literally amazing. She has a very fun personality and easy to approach if you are having any troubles, questions, or unbearable amounts of stress that you just need to get off of your chest. She’s always offering up Cheetos and lame jokes (that are actually pretty awesome). While being pleasant, she can also be strict when people try to run her over. She very much so goes by the rules in the syllabus and believes in hard work because this is college and we have to follow rules and be accountable. She’s the highlight of this class for me and I would highly recommend her to anyone. Kinda going to miss her next semester!
— Global Consumer Culture undergraduate student

Contact

I would love to hear from you! Please feel free to message me using the form to the right, or email me directly at alexandra.a.green@outlook.com.

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